About Andrew Vesey

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So far Andrew Vesey has created 28 blog entries.
27 04, 2015

Webinar- Leveling The Playing Field With New Age Global Marketing

By |2016-03-07T16:37:39+00:00April 27th, 2015|Tags: , , , , |

The Brand2Global Webinar Series returned on April 8 with the presentation "Leveling The Playing Field With New Age Global Marketing," featuring Ajit Sivadasan (VP/GM at Lenovo.com). Each month, we feature a different speaker(s) from a respected global brand, agency, or academic institution. These global marketing practitioners will detail the challenges they have faced and solutions they have instituted to solve the complex issues facing their companies. Webinar Abstract: "Marketing is going through a dramatic transformation [...]

10 09, 2014

How To Use Mobile To Grow Your Global Business

By |2014-09-10T08:32:19+00:00September 10th, 2014|Tags: |

This is an excerpt of the full article by Jamie Turner,  CEO of 60 Second Communications, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. Not long ago, a study by the 60 Second Marketer found that, on a global basis, there were more mobile phone owners than there were toothbrush owners. That may be hard to believe, but it’s true. Equally surprising is the fact that in many Western European countries, the [...]

10 09, 2014

Influencer Insights: Ajit Sivadasan of Lenovo

By |2014-09-10T08:25:18+00:00September 10th, 2014|Tags: , |

This is an excerpt of the full interview between Fiona Vesey and Ajit Sivadasan, VP/GM of Lenovo.com and the Keynote speaker for Brand2Global 2014, published in Brand Quarterly Magazine. I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Known by his team as their ‘Chief Web Guy’, Ajit is also the keynote speaker at Brand2Global 2014. Thanks Ajit for taking the [...]

3 09, 2014

Shifting From Marketing To Customers: To Mattering To People

By |2014-09-03T23:12:52+00:00September 3rd, 2014|

This is an excerpt of the full article by Sharon Johnson,  CEO of RE:PURPOSE and Kate Cox, Managing Partner - Strategy at Havas Media, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. Today’s marketing leaders are incentivized to seek the economies of globalized branding strategies. Global unity requires compromise, collaboration and a type of participative decision making that seems to run counter to marketing to the always-on ‘consumer’, driving an insatiable need for [...]

29 08, 2014

Top 10 Multimedia Localization Best Practices For Latin America

By |2014-08-29T12:50:52+00:00August 29th, 2014|Tags: , , |

This is an excerpt of the full article by Fabiano Cid, Managing Director of Ccaps Translation and Localization, published on BrandQuarterly.com. Every day, more and more business managers and professional communicators look for resources to localize multimedia content for Latin America. Considering the expense of producing the content, and the size of the potential customer base in this region, chances are your company is joining the trend. While the idea of reaching over 600 million [...]

29 08, 2014

A Localized Global Marketing Strategy

By |2014-08-29T12:51:56+00:00August 29th, 2014|Tags: , , |

This is an excerpt of the full article by Dr Nitish Singh, Associate Professor of International Business at Boeing Institute of International Business at Saint Louis University, published on BrandQuarterly.com. Finding the balance between standardization and localization of the web content is one of the preeminent dilemmas that companies face when tapping international markets. Many times companies, either due to lack of coherent global marketing strategy or for cost/efficiency reasons choose to standardize their marketing [...]

29 08, 2014

Global Brand Management Is The Management Of Feedback

By |2014-08-29T12:52:16+00:00August 29th, 2014|Tags: |

This is an excerpt of the full article by Prof. Dieter Georg Herbst,  Head of the Post-MBA "Digital Brand Management around the World", Berlin University Of The Arts, Career College, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. A look at any newspaper, magazine or television programming gives the impression that the world has become a village with a population of like individuals. Differences have disappeared and the ones that still exist, won’t for much [...]

20 08, 2014

Influencer Insights: Susie Hamlin Of Cisco

By |2014-08-20T14:49:52+00:00August 20th, 2014|Tags: , |

This is an excerpt of the full interview between Fiona Vesey and Susie Hamlin, Director of Global Strategy & Advocacy at Cisco, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. It was my pleasure recently to spend some time talking with Susie Hamlin, Cisco’s Director of Global Strategy and Advocacy. As the leader of the team responsible for gathering global insights and ensuring the ‘one voice’ messaging of Cisco’s advertising, brand and digital [...]

20 08, 2014

Sailing The Seas Of Social Media

By |2014-08-20T14:42:52+00:00August 20th, 2014|Tags: |

This is an excerpt of the full article by Lars Silberbauer,  Global Director of Social Media & Search at LEGO, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. There are two ways of doing marketing, the traditional way and the social way. The traditional way can be compared to launching a rocket ship where social media marketing is more comparable to negotiating the wind in with a sailboat. In traditional marketing you plan [...]

20 08, 2014

Social Data As A Gift To Localised Marketing

By |2014-08-20T14:33:04+00:00August 20th, 2014|Tags: , , |

This is an excerpt of the full article by Brianne Moore & Katie Rigby-Brown,  Business Consultants at SDL, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. How does a global organisation manage to execute a marketing campaign across 30+ markets while keeping its story in line with the global brand positioning; and retain the message that cultures and distinguishing characteristics of consumers are valued? Experienced global marketers have been searching for the answer [...]

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Game Global

An event organized by The Localization Institute