How To Use Mobile To Grow Your Global Business
This is an excerpt of the full article by Jamie Turner, CEO of 60 Second Communications, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. Not long ago, a study by the 60 Second Marketer found that, on a global basis, there were more mobile phone owners than there were toothbrush owners. That may be hard to believe, but it’s true. Equally surprising is the fact that in many Western European countries, the [...]
