Global Digital Marketing and Localization Certification 2.0


Dual Credentials = Dual Advantage

Certificate: From University Of North Carolina Wilmington


Certification: From The Localization Institute

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Do you want to become an effective Marketer in this Global Digital Economy?

Earn the world’s 1st Certificate & Certification combining Global Digital Media Marketing & Localization.

  • Global Digital Media Marketing (Web/Social Media/Search)
  • SEO
  • Content Marketing
  • Localizing Digital Media for different countries
  • Hyperlocalizing to target micro-segments
  • Implementing Global Digital Media Marketing Campaigns

Study online, at your own pace 35-40 Hours of Online and Self-paced training to be completed in 90 days from the date of enrollment (extensions available).

Study online, at your own pace approximately 35-40 Hours of Online and Self-paced training to be completed in 90 days from the date of enrollment (extensions available).
  • Dual RecognitionGain both Industry Certification & University Certificate. UNC-Wilmington consistently ranks on top university listings and was just ranked in the Top 10 on US News & World Reports as one of the Best Public Universities.
  • Program Expertise: This certificate was developed by Professor Nitish Singh (PhD/MBA/MA), one of the leading global digital marketing and localization expert, and author of several books in the area of global e-business. The course content combines expertise from leading industry professionals and academia.
  • High Educational ROI: An affordable investment of only $1,250 USD (no additional books or purchases needed).
  • 6 Modules comprising 32 Lectures + supplemental readings!
  • Networking & Job Prospects: You will receive discounts to Localization Institute Conferences to network, learn, and make job contacts with global marketers and localization professionals. The events take place across North America, Europe, and Asia.
  • Simple Entry Requirements: All you need is the ability to use the Internet and a basic understanding of global business concepts; No prior technical knowledge needed.
  • Global draw – popular with learners from over 15 different countries.

Executive Insights From Global Marketing & Localization Experts At:

Brand Affairs
  • Antoine Dubois, VP Communications, Accor
  • Andrew Child, International Planning Director, Make Studios Inc
  • Bruno Herrmann, Director of Globalization, The Nielsen Company
  • Devyani Bhattacharjee, Director of Marketing Localization, SAP
  • Eric Ingrand, VP Content Marketing EMEA, Enveritas Group
  • Frank Hartkopf, Head of European Content, Axonn Media
  • Gary Muddyman , CEO, Oxford Conversis Ltd
  • George Chew, Senior Localization Strategies, Amway
  • Gleyce Oliviera, Marketing Leader,
  • Professor George Yip, China-Europe International Business School
  • Dr. Goetz Greve, VP Research & International Affairs, Hamburg School of Business Administration
  • Istvan Lengyal, CEO, Kilgray Translation Technologies
  • Julio Leal, Head of Localization, Ciena
  • Katie Rigby-Brown, Business Development, SDL
  • Kevin Carl, Managing Director, Accenture
  • Lars Silberbauer Anderson, Global Director of Social Media and Search, Lego
  • Leona Frank, Manger EU Brand Strategy and Localization, Vistaprint
  • Markus Kramer, Partner, Brand Affairs
  • Maurizio De Franciscis , Managing Partner, Braven Prartners
  • Michelle Privat Obermeyer, Global Readiness Manager, Microsoft
  • Michael Meinhardt, Chief Customer Officer, Cloudwords
  • Miguel Bernal-Merino, Professor of Game Localization, Roehampton University
  • Nicholas Langeveld, President & CEO, Affectiva
  • Nitish Singh, Assoc. Professor, Boeing Institute, St Louis Univ. & Co-organizer Brand2Global
  • Paige Williams, Director of Global Readiness, Microsoft
  • Robin Bordoli, GM Consumer Marketing, Marketo
The Nielson Company
Hamburg School of Business Administration
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What Certification Students Have to Say About Our Courses and e-Modules:

Our Certification programs has been taken by students in over 14 different countries.

Below you will find select feedback and comments from some of these previous students.

“The Global Digital Marketing & Localization Certificate is the perfect crash-course for anyone getting started in the translation and localization business. I appreciated the granularity of each module as they each covered different yet relevant marketing topics, while offering insightful & valuable nuggets of information. The interviews certainly help align the concepts with business scenarios encountered by subject matter experts within the industry. This is a thoroughly crafted Localization-101 encyclopedia of knowledge.”

Jeffrey Constantin, Senior Business Consultant at SDL plc

“[I]t was absolutely interesting and helpful when it comes to gain a better understanding of localization trends in today’s global and digital environment – thanks for giving a consistent and complete learning path to such a complex subject! I will recommend my colleagues to register as well!”

Chiara Vaone, Localization Project Manager at Google

“I can highly recommend the course. It helped me to develop and deepen my knowledge in digital marketing and localization. The course content was delivered in short modules that were structured clearly, logically and effectively. The interviews and examples provided in the course gave a good insight into industry best practices.”

Irene Müller, Language Services Supervisor at Sony

“I have enjoyed the visuals, all of the modules have kept my attention, and I have learned a lot.”

Melissa Fitzgerald

“I heard about the certificate on Twitter and knew immediately that I needed to enroll, because it seemed to bring together all the disparate pieces of knowledge needed for global communications. I’ve worked in technical communication for over 15 years, so I’m somewhat familiar with creating content for international users. When I started, localization as a discipline was still in its infancy, so I had to self educate to learn about how source content impacts translation quality, how to write for global audiences, the use of colors/icons in UI, etc. So far I’m very pleased with the certificate, because it’s helping to connect the dots between content, marketing, language, culture, business — all the disciplines needed for successful internationalization.”

Giovanna Patruno, Lead Technical Writer

“I would like to thank you for the wonderful e modules, and the simple presentation style. The modules were very informative and helpful.”

Nidhi Sharma

“I’ve finished all the modules and I must confess I enjoyed every bit of it.”

Chinedu Mkpuluma, Analyst, Digital Marketing, Mobile & Web - Ciena Corporation

“[I]t was absolutely interesting and helpful when it comes to gain a better understanding of localization trends in today’s global and digital environment – thanks for giving a consistent and complete learning path to such a complex subject! I will recommend my colleagues to register as well!”

Claudia Ortiz, Client Manager - Nielsen

“As far as the content was concerned, I thought it was really great. I could see the detail and preparation that went into each class, and the organization and structure of the classes went perfectly with our in-class lectures and class project. My favorite part were the high-profile executives that you interviewed during the online sessions. They’re first-hand experience with running and developing online, international content and engaging international customers was very valuable.”

Ben LeGrand

“I have nothing but positive feedback for the course. I thought it very thorough yet focused on broader aspects of digital marketing and localization that helped me to understand concepts and real-life application. I like the flexibility of the course as well as I was working full time while completing the course.”

Mandi Ciocca, Head of Consulting for Improove, Inc.

“I really enjoyed the course and it has helped me strategically approach localization for my campaigns in a whole new way”

Heather Wheeland, Campaign Manager, Customer Marketing - SAP Ariba

“[I] wanted to thank you for the insight and lectures through the Global Digital Marketing course.  It is so difficult to find information like this in the field of localization and I appreciate the thoroughness in the understanding and definitions to the concepts.”

Alex Anderson, Localization Manager/Product Manager, Digital Media - AccuWeather

“I have been enjoying your Global Digital Marketing & Localization course.  I work in the marketing group for a mid-size B2B manufacturing company that has regional offices in Europe, Asia, North and South America.The Global Digital Marketing & Localization Certificate program is insightful and has made me evaluate the decisions influencing the global impact of our website.”

Doug Thayer, Sr. Web Content Designer - Flow International Corporation

“[I] am enjoying the content. Your experience and knowledge clearly runs deep and is quite broad. Very impressive.”

Kris Kieper, VP of Client Services - Aware Web Solutions, Inc.

“Let me start by saying: thank you, dear Professor! I have simply LOVED listening to the modules, from the topics, via the literature, to your terrific interviews done with many of our common friends from the L10n industry. Great stuff! The endlessly complex aspects to consider within L10n never cease to fascinate me.”

Kirsten Meinertz, Translation and Localization Manager Europe - Ralph Lauren Digital

“I have thoroughly enjoyed the content of the Global Digital Marketing and Localization Certification course over the past couple of months; both the video lectures and the interviews with practitioners in different fields and industries have provided me with plenty of insights and ideas. I think that the curriculum for this course has been very well thought out and that it does not only provide students with theoretical tools and practical examples but also encourages them to further research and investigate the complex topics approached in the lectures. Last but not least, it has offered me actionable insights which I am now ready to apply in my day-to-day work.”

Simona Ciocodei Sommarström, Localization Project Manager - King


  • Global Digital Media Environment : Exploring Cultural, Legal and Logistical Issues
  • Global Digital Internationalization: Challenges and Approaches to Succeed
  • Global Digital Expansion: Practical Tips on Market Entry
  • Platform-Based Internationalization
  • Global Digital Marketing Segmentation: Tools and Techniques
  • Global CRM Strategies: Marketing Automation and Implementation


  • Global Digital Media Trends: Open Innovation, Social Computing & Others.
  • Effectively Using Global Social Media: Tips and Techniques
  • Global Social Media Usage & Localization – Insights from Around the World
  • Global Social Media Usage Models-1: Creating Dialogue and Facilitating Transactions
  • Global Social Media Usage Models-2: Managing Customer mood and reviews online
  • Content Marketing Ideas-1: Storytelling & Blog Management
  • Content Marketing Approaches-2: Content Marketing via Facebook, LinkedIn, Pinterest etc.


  • Global Search Engine Optimization-1: Leveraging Keywords
  • Global Search Engine Optimization -2: Linking, Mobile and Social Media Integration
  • Enhancing Searchability of International Sites for Global Search Engines
  • Enhancing Searchability of International Site via Global Navigation techniques
  • Paid Search Marketing & Measurement – Key Strategies & Concepts


  • Standardizing or Localizing Digital Media – Strategic Insights
  • Culture & Global Digital Marketing : Avoiding Blunders related to Symbols, Colors and Values
  • Culturally customizing Digital Media Content – A Practical Cultural Customization Tool-kit
  • Dilemmas & Strategies for Localizing Digital Media – Finding the Right Strategies
  • Writing Content for Global Digital Media – Strategies for Effective Global content Writing


  • Making Branding Appealing in Every Country
  • Hyperlocalization Part 1: Identifying Micro-Segments Worldwide
  • Hyperlocalization Part 2: Hyperlocalization Based on Emerging Ethnic, Gender, and Fluid Identities
  • Hyperlocalization Part 3: Hyperlocalization Based on Personality and Collective Identities


  • Localization Concepts & Foundations: Learn what it entails and how to localize
  • Internationalization (118n) Concepts and Foundations: Cost Saving Strategies
  • Terminology Management & Translation Memory for Global Content Management
  • Localization Workflow Management: Practical Insights for Efficiency Gains
  • Localization Projects and Automation Management: Tools and Techniques

Certificate & Certification Assessed On Applied Skills

You will be assessed on demonstration of the skills you learn during the program. Since this first of it’s kind certification is an applied course, traditional exams are not the best approach.

Therefore, you will be assessed based on the following criteria:

Evidence, via online LMS tracking, of each module completion 30%
Your participation in the online discussion board 20%
One written Assignment in the form of case study or commentary 50%

If you have any questions about the Global Digital Marketing and Localization Certification Program, please contact Jill Nellis at who is in charge of registration for the program.

All trademarks, service marks, trade names, trade dress, product names and logos appearing on this page and in the certification course content are the property of their respective owners.  Unless otherwise stated, display and/or mention of any brands on this page, does not imply direct endorsement of the certification course.