Brand2Global Insights
Universal and Culture-Specific Aspects of Storytelling
This is a paper presented by Maren Baetje-Mbaye, a graduate of the Global Digital Marketing and Localization (GDMLC), and Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s programs. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]
Localizing at Home: Making Campaigns for the Hispanic Market in the US
This is a paper presented by Josefina Barrancos, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]
Strategize, Customize, Localize – How Amazon Succeeded in India
This is a paper presented by Sumant Vidwans, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]
Analyzing Korean Customers with Hofstede’s Four Cultural Dimensions
This is a paper presented by Seoha Lee, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]
Press ‘Start’ to… Eat a Whopper? Interactive Digital Media and its Implementation in Global Advertising
This is a paper presented by Suzette St. Pierre, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]
The Value of Blending both Standardized and Localized Approaches for a Successful Global Strategy
This is a paper presented by Geysa Klaas, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]
Machine Translation: Accept or Perish
This is a paper presented by Nickson Cheng, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]
Tips To Scale Technical SEO Internationally
Greetings all! As growth-minded global companies, I know you are all invested in and concerned about how to scale successfully and sustainably. As a Global eCommerce Consultant, I have dedicated my career to helping companies like you succeed through technical SEO and digital marketing best practices. My presentation at the upcoming Brand2Global Virtual Conference 2020 will focus on 20 Tips to help you scale technical SEO internationally. It’s designed to help you achieve distributed success [...]
Scared of digital policies? Imagine a world without traffic laws
Over the last few months, most of us -- ready or not -- have been shoved right into the middle of global digital transformation. Whether it’s been bandwidth challenges thanks to parents and their kids all trying to work from home at the same time or figuring out how your collaborative team can work together remotely, it’s left a lot of folks feeling like they’re working without a net. Digital policies are that safety [...]
Bringing Content to a Global Audience
This is a paper presented by Jeffrey Constantin, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]
Spearheading into NBU (the Next Billion Users)
Strategies for Expanding into the Next Big Growth Markets This is a paper presented by Yingdi Qi, a recent graduate of the Global Branding and Marketing Certification (GBMC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an [...]
