Brand2Global Insights2020-05-21T19:05:09+00:00

Brand2Global Insights

807, 2020

Machine Translation: Accept or Perish

By |July 8th, 2020|Categories: Digital Marketing, GDMLC Graduate Contribution, Technology|

This is a paper presented by Nickson Cheng, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

406, 2020

Tips To Scale Technical SEO Internationally

By |June 4th, 2020|Categories: Digital Marketing, Global Marketing|

Greetings all! As growth-minded global companies, I know you are all invested in and concerned about how to scale successfully and sustainably. As a Global eCommerce Consultant, I have dedicated my career to helping companies like you succeed through technical SEO and digital marketing best practices. My presentation at the upcoming Brand2Global Virtual Conference 2020 will focus on 20 Tips to help you scale technical SEO internationally. It’s designed to help you achieve distributed success [...]

2105, 2020

Scared of digital policies? Imagine a world without traffic laws

By |May 21st, 2020|Categories: Global Marketing|

Over the last few months, most of us -- ready or not -- have been shoved right into the middle of global digital transformation. Whether it’s been bandwidth challenges thanks to parents and their kids all trying to work from home at the same time or figuring out how your collaborative team can work together remotely, it’s left a lot of folks feeling like they’re working without a net. Digital policies are that safety [...]

601, 2020

Bringing Content to a Global Audience

By |January 6th, 2020|Categories: Digital Marketing, GDMLC Graduate Contribution, Global Customers, Global Marketing, Localization|

This is a paper presented by Jeffrey Constantin, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

1908, 2019

Spearheading into NBU (the Next Billion Users)

By |August 19th, 2019|Categories: Digital Marketing, GBMC Graduate Contribution, Localization|

Strategies for Expanding into the Next Big Growth Markets This is a paper presented by Yingdi Qi, a recent graduate of the Global Branding and Marketing Certification (GBMC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an [...]

2905, 2019

Minimalism Strategy in Global Marketing

By |May 29th, 2019|Categories: Digital Marketing, GDMLC Graduate Contribution|

This is a paper presented by Ryan Schmidt, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

904, 2019

La French Touch – The country-of-origin effect and the new generation of French brands 

By |April 9th, 2019|Categories: Digital Marketing, GBMC Graduate Contribution, Localization|

This is a paper presented by Anna Zgadzaj, a recent graduate of the Global Branding and Marketing Certification (GBMC) program, and a former graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are [...]

2203, 2019

Empowering Learners in a Global World

By |March 22nd, 2019|Categories: Digital Marketing, GDMLC Graduate Contribution, Localization|

This is a paper presented by Rebecca Gordon, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

2901, 2019

The Challenge of Localizing Taglines and Slogans

By |January 29th, 2019|Categories: Digital Marketing, GBMC Graduate Contribution, GDMLC Graduate Contribution, Localization|

This is a paper presented by Maren Baetje-Mbaye, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) and the Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted [...]

1712, 2018

Localisation Strategy: Industrial Metrology Company Case Study

By |December 17th, 2018|Categories: Digital Marketing, GDMLC Graduate Contribution, Localization|

This is a paper presented by Lucy Kirmond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

1010, 2018

Ladies Have a Say!

By |October 10th, 2018|Categories: Digital Marketing, GDMLC Graduate Contribution, Localization|

This is a paper presented by Olesia Semenets, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

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