20 04, 2021

Universal and Culture-Specific Aspects of Storytelling

By |2021-04-20T07:44:47+00:00April 20th, 2021|

This is a paper presented by Maren Baetje-Mbaye, a graduate of the Global Digital Marketing and Localization (GDMLC), and Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s programs. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

22 02, 2021

Localizing at Home: Making Campaigns for the Hispanic Market in the US

By |2021-02-23T10:25:52+00:00February 22nd, 2021|

This is a paper presented by Josefina Barrancos, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

29 12, 2020

Strategize, Customize, Localize – How Amazon Succeeded in India

By |2021-01-06T08:38:12+00:00December 29th, 2020|

This is a paper presented by Sumant Vidwans, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

1 12, 2020

Analyzing Korean Customers with Hofstede’s Four Cultural Dimensions

By |2020-12-01T10:41:39+00:00December 1st, 2020|

This is a paper presented by Seoha Lee, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

13 10, 2020

Press ‘Start’ to… Eat a Whopper? Interactive Digital Media and its Implementation in Global Advertising

By |2020-10-13T09:28:03+00:00October 13th, 2020|

This is a paper presented by Suzette St. Pierre, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

18 08, 2020

The Value of Blending both Standardized and Localized Approaches for a Successful Global Strategy

By |2020-09-01T09:20:53+00:00August 18th, 2020|

This is a paper presented by Geysa Klaas, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

8 07, 2020

Machine Translation: Accept or Perish

By |2020-07-14T10:08:09+00:00July 8th, 2020|

This is a paper presented by Nickson Cheng, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

6 01, 2020

Bringing Content to a Global Audience

By |2020-03-12T22:39:38+00:00January 6th, 2020|

This is a paper presented by Jeffrey Constantin, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

29 05, 2019

Minimalism Strategy in Global Marketing

By |2020-05-28T18:44:42+00:00May 29th, 2019|

This is a paper presented by Ryan Schmidt, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

22 03, 2019

Empowering Learners in a Global World

By |2020-05-28T18:50:14+00:00March 22nd, 2019|

This is a paper presented by Rebecca Gordon, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

Load More Posts