29 01, 2019

The Challenge of Localizing Taglines and Slogans

By |2020-05-28T18:50:32+00:00January 29th, 2019|

This is a paper presented by Maren Baetje-Mbaye, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) and the Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted [...]

17 12, 2018

Localisation Strategy: Industrial Metrology Company Case Study

By |2020-05-28T18:50:54+00:00December 17th, 2018|

This is a paper presented by Lucy Kirmond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

10 10, 2018

Ladies Have a Say!

By |2020-05-28T18:51:10+00:00October 10th, 2018|

This is a paper presented by Olesia Semenets, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

30 08, 2018

Messaging hierarchy in native Russian women’s apparel websites and in localized websites: possibilities and missed opportunities

By |2020-05-28T18:52:21+00:00August 30th, 2018|

This is a paper presented by Ekaterina Howard, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

18 06, 2018

5 Ways Teams can Approach Quality Control in Localization

By |2020-05-28T18:52:02+00:00June 18th, 2018|

This is a paper presented by Andy Andersen, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

15 05, 2018

I need a hero! Companies taking political stands in digital media

By |2018-05-15T05:25:46+00:00May 15th, 2018|

This is a paper presented by Stéphanie Guimond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

31 03, 2018

Emotional Connection: The Importance of the Voice and Tone in Social Media for Global Growth

By |2018-04-07T08:00:19+00:00March 31st, 2018|

This is a paper presented by Monica Rodriguez, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

12 02, 2018

How the political environment can impact your international marketing or international business endeavors.

By |2018-02-26T00:05:22+00:00February 12th, 2018|

This is a paper presented by Valeria Barbero, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

4 01, 2018

Localization and Global Online Marketplaces: Challenges and Solutions

By |2018-01-08T09:45:57+00:00January 4th, 2018|

  This is a paper presented by Mandi Ciocca, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

25 09, 2017

Evaluation​​ of​​ the​​ Salesforce​​ Websites

By |2017-09-27T09:07:32+00:00September 25th, 2017|

This is a paper presented by Kanae Standard, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

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