The Brand2Global Team
Ulrich Henes is the founder and president of The Localization Institute, a Madison, Wisconsin-based consulting and event organizing company. Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. He spent the first decade of his career organizing international campaigns against the arms race and apartheid; and promoting global social justice. For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.
Conference Manager, Brand2Global
Alex Bernet is the Conference Manager for Brand2Global Conference, a fifth-year event designed for professionals who drive global marketing activities. The event is organized by the Localization Institute, Inc., a Madison, Wisconsin based consulting and event organizing company. Alex graduated with a BA in History from the University of Wisconsin-Madison in 2007 and joined the Localization Institute in 2012. He recently moved from Madison, Wisconsin to Denver, Colorado where he loves to hike and spend as much time as possible in the great outdoors.
Global Leader and Expert in Digital Experiences, Products And Content
As a digital leader Bruno Herrmann has more than 20 years of experience in global product, content and customer experience leadership. Most recently he was the Digital Globalization Leader at Nielsen, focusing on global content creation, localization, testing, certification and delivery as well as on product management and international customer experiences. Before joining Nielsen he managed online globalization programs at HP and content management in addition to Web localization at Compaq. Prior to joining Compaq, he worked in the marketing communications and localization industries, taking part in major international projects for high-profile technology clients.
Bruno Herrmann has been a practitioner, change agent, thought leader and strategist in international information and product management areas, both in the offline and online world. He is a regular speaker, panelist, moderator and workshop leader during events and meetings around the world.
Financial Manager, Brand2Global
Jill earned a Business Administration Degree from The University of Wisconsin-Madison in 1992 and joined The Localization Institute, Inc. In 2007. Apart from finances, she is the Coordinator for the Project Manager’s Round Table held annually in Berkeley, CA. She is thrilled to have found the perfect position that utilizes her financial management skills as well as allows her to travel the world as a staff member of Localization World.
Previous positions include Grants Administrator for Boston University School of Medicine and Associate Area Sales Representative for Pitney-Bowes. She has raised 2 sons and has recently entered the empty nest phase of life. She enjoys reading historical fiction, volunteering, technology, exploring new cities and spending time with family.
Marketing Coordinator, Brand2Global
Ryan Schmidt graduated with a business degree from the University of Wisconsin-Whitewater where he studied digital marketing and Spanish in the winter of 2016. Following this, he moved to Madison and discovered The Localization Institute.
He started at The Localization Institute in the spring of 2017. He leads all of the marketing efforts for The Localization Institute, Brand2Global, and Game Global. If you see a social media post or email, it likely came from him.