June 16, 2020

Brand2Global Conference

A Full Virtual Event

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About Brand2Global

Brand2Global Conference is for professionals who drive global marketing and are responsible for international market share and revenue.

If you are a global marketing professional, we hope you’ll join us on June 16, 2020 for A Full Virtual Event that examines the real world vantage points of respected global marketing professionals from major global brands. Hear first-hand accounts of the real challenges and solutions facing global marketing practitioners from diverse global companies.

Join us online for the opportunity to learn cutting-edge global marketing trends and techniques and network with peers from around the world!

Program

Tuesday, June 16, 2020

All Times (CEST)

10:00

AM

Welcome Session

Ulrich Henes, Alex Bernet, Bruno Herrmann

NO BREAK

10:15

AM

Global Content Effectiveness: Maximizing local reach, resonance and reaction.

Bruno Herrmann

Global Leader and Expert in Digital Experiences, Products And Content

BREAK

11:00 AM

11:15

AM

20 Tips To Scale Technical SEO Internationally

Miranda Gahrmann

Global SEO Manager, Randstadt

LUNCH BREAK

12:00 PM

12:30

PM

Grand Mercure and Creative Culture: Leveraging local cultural diversity to bring a global brand framework to life.

Julia Locatelli

Account Director, Creative Culture

Céline Hurelle

VP Brand Management, Grand Mercure at Accor Hotels

BREAK

1:15 PM

1:30

PM

That’s a Wrap: From Storyboard to Overdubs. The Critical Role of Videos in Ciena’s Global Marketing Strategy.

Julio Leal

Localization Executive, Ciena

BREAK

2:15 PM

2:30

PM

Keynote: The Next Global Digital Marketing Crusade: Global Digital Policy.

Kristina Podnar

Principal, NativeTrust Consulting, LLC

BREAK

3:30 PM

3:45

PM

Panel: Global Marketing in The CoronaVirus Age.

Elliot Polak

Chief Consultant at Social Dividend

Susie Hamlin

Senior Direct Brand and Content Marketing at Citrix

Markus Kramer

Managing Partner at Brand Affairs AG

Antony Lawrence

Executive Director Marketing and Innovation at Dubai Holding

NO BREAK

4:45

PM

Closing Session

Ulrich Henes, Alex Bernet, Bruno Herrmann

Pricing

ENDS MAY 26

$199


Early Bird

Book now to secure the best price possible.

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Valid to June 16

$249


Regular

Gain full access to our Complete Virtual Event.

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Event Sponsors

GOLD SPONSOR

For more information on sponsorship packages, please download our Brand2Global Sponsorship PDF and contact alex@brand2global.com.

The Brand2Global Team

Ulrich Henes

Ulrich Henes

Founder, Brand2Global

Ulrich Henes is the founder and president of The Localization Institute, a Madison, Wisconsin-based consulting and event organizing company. Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. He spent the first decade of his career organizing international campaigns against the arms race and apartheid; and promoting global social justice. For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.

Alex Bernet

Conference Manager, Brand2Global

Alex Bernet is the Conference Manager for Brand2Global Conference, a fifth-year event designed for professionals who drive global marketing activities. The event is organized by the Localization Institute, Inc., a Madison, Wisconsin based consulting and event organizing company. Alex graduated with a BA in History from the University of Wisconsin-Madison in 2007 and joined the Localization Institute in 2012. He recently moved from Madison, Wisconsin to Denver, Colorado where he loves to hike and spend as much time as possible in the great outdoors.

Alex Bernet

Bruno Herrmann

Global Leader and Expert in Digital Experiences, Products And Content

As a digital leader Bruno Herrmann has more than 20 years of experience in global product, content and customer experience leadership. Most recently he was the Digital Globalization Leader at Nielsen, focusing on global content creation, localization, testing, certification and delivery as well as on product management and international customer experiences. Before joining Nielsen he managed online globalization programs at HP and content management in addition to Web localization at Compaq. Prior to joining Compaq, he worked in the marketing communications and localization industries, taking part in major international projects for high-profile technology clients.

Bruno Herrmann has been a practitioner, change agent, thought leader and strategist in international information and product management areas, both in the offline and online world. He is a regular speaker, panelist, moderator and workshop leader during events and meetings around the world.

Jill Nellis

Financial Manager, Brand2Global

Jill earned a Business Administration Degree from The University of Wisconsin-Madison in 1992 and joined The Localization Institute, Inc. In 2007.   Apart from finances, she is the Coordinator for the Project Manager’s Round Table held annually in Berkeley, CA.  She is thrilled to have found the perfect position that utilizes her financial management skills as well as allows her to travel the world as a staff member of Localization World.  

Previous positions include Grants Administrator for Boston University School of Medicine and Associate Area Sales Representative for Pitney-Bowes.  She has raised 2 sons and has recently entered the empty nest phase of life.  She enjoys reading historical fiction, volunteering, technology, exploring new cities and spending time with family.  

Alex Bernet

Ryan Schmidt

Marketing Coordinator, Brand2Global

Ryan Schmidt graduated with a business degree from the University of Wisconsin-Whitewater where he studied digital marketing and Spanish in the winter of 2016. Following this, he moved to Madison and discovered The Localization Institute.

He started at The Localization Institute in the spring of 2017. He leads all of the marketing efforts for The Localization Institute, Brand2Global, and Game Global. If you see a social media post or email, it likely came from him.

Brand2Global 2020 Giveaway

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Enter for a chance to win one free, full-conference registration to
Brand2Global Conference: A Complete Virtual Event (a $249 value.)

Winner will be announced at 5:00pm on June 2, 2020 and will receive one free registration that includes access to all virtual conference sessions and events on June 16, 2020.
This registration is non-transferable and is not redeemable for cash.

ENTER NOW