19 08, 2019

Spearheading into NBU (the Next Billion Users)

By |2020-05-28T18:44:19+00:00August 19th, 2019|

Strategies for Expanding into the Next Big Growth Markets This is a paper presented by Yingdi Qi, a recent graduate of the Global Branding and Marketing Certification (GBMC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an [...]

9 04, 2019

La French Touch – The country-of-origin effect and the new generation of French brands 

By |2020-05-28T18:49:52+00:00April 9th, 2019|

This is a paper presented by Anna Zgadzaj, a recent graduate of the Global Branding and Marketing Certification (GBMC) program, and a former graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are [...]

29 01, 2019

The Challenge of Localizing Taglines and Slogans

By |2020-05-28T18:50:32+00:00January 29th, 2019|

This is a paper presented by Maren Baetje-Mbaye, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) and the Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted [...]