This is a paper presented by Maren Baetje-Mbaye, a graduate of the Global Digital Marketing and Localization (GDMLC), and Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s programs. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]