29 08, 2014

A Localized Global Marketing Strategy

By Andrew Vesey|2014-08-29T12:51:56+00:00August 29th, 2014|Tags: , , |

This is an excerpt of the full article by Dr Nitish Singh, Associate Professor of International Business at Boeing Institute of International Business at Saint Louis University, published on BrandQuarterly.com. Finding the balance between standardization and localization of the web content is one of the preeminent dilemmas that companies face when tapping international markets. Many times companies, either due to lack of coherent global marketing strategy or for cost/efficiency reasons choose to standardize their marketing [...]

18 07, 2014

WEBINAR – Global Marketing Resource Management

By Andrew Vesey|2016-03-07T16:41:09+00:00July 18th, 2014|Tags: , , |

About this Seminar This Brand2Global Webinar features Romek Jansen [(VP, Product and Partner Management at BrandMaker GmbH and Editor in Chief (MarketingGovernance.com) delivering his presentation “Global Marketing Resource Management.” The webinar was recorded on June 18, 2014. Webinar Abstract “Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) are the key to maintaining consistent brand communication and making processes in operative marketing more efficient. MRM and MPO help to streamline all functions along the marketing process [...]

18 07, 2014

WEBINAR – How to Put Mobile Marketing to Work for your Global Business

By Andrew Vesey|2018-06-05T22:37:35+00:00July 18th, 2014|Tags: , , |

The 3rd Brand2Global Webinar features Jamie Turner (CEO, 60 Second Communications) delivering his presentation “Getting Beyond the Hype: How to Put Mobile Marketing to Work for Your Global Business.” The webinar was recorded on May 14, 2014. Webinar Abstract: “Mobile marketing comes in many forms — as websites, apps, banner ads, QR codes, paid search and others. But many people don’t actually know how to put these tools to work for their global businesses. Join [...]

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