WEBINAR – Global Marketing Resource Management

By Andrew Vesey|2016-03-07T16:41:09+00:00July 18th, 2014|Tags: , , |

About this Seminar This Brand2Global Webinar features Romek Jansen [(VP, Product and Partner Management at BrandMaker GmbH and Editor in Chief (MarketingGovernance.com) delivering his presentation “Global Marketing Resource Management.” The webinar was recorded on June 18, 2014. Webinar Abstract “Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) are the key to maintaining consistent brand communication and making processes in operative marketing more efficient. MRM and MPO help to streamline all functions along the marketing process [...]