18 07, 2014

WEBINAR – Picasso Meets Galileo: The Art and Science of Brand Execution

By |2016-03-07T16:38:18+00:00July 18th, 2014|Tags: , , , |

The inaugural Brand2Global Webinar features Susie Hamlin, Director of Global Strategy and Advocacy at Cisco delivering her presentation “Picasso Meets Galileo: The Art and Science of Brand Execution.” Webinar Abstract: “How do you gather the insights necessary to be locally relevant in every market you serve? How do you ensure global consistency in the development and execution process while allowing for local customisation? The session will explore the various techniques that we used in the [...]

18 07, 2014

WEBINAR – Global Marketing Resource Management

By |2016-03-07T16:41:09+00:00July 18th, 2014|Tags: , , |

About this Seminar This Brand2Global Webinar features Romek Jansen [(VP, Product and Partner Management at BrandMaker GmbH and Editor in Chief (MarketingGovernance.com) delivering his presentation “Global Marketing Resource Management.” The webinar was recorded on June 18, 2014. Webinar Abstract “Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) are the key to maintaining consistent brand communication and making processes in operative marketing more efficient. MRM and MPO help to streamline all functions along the marketing process [...]

18 07, 2014

WEBINAR – How to Put Mobile Marketing to Work for your Global Business

By |2018-06-05T22:37:35+00:00July 18th, 2014|Tags: , , |

The 3rd Brand2Global Webinar features Jamie Turner (CEO, 60 Second Communications) delivering his presentation “Getting Beyond the Hype: How to Put Mobile Marketing to Work for Your Global Business.” The webinar was recorded on May 14, 2014. Webinar Abstract: “Mobile marketing comes in many forms — as websites, apps, banner ads, QR codes, paid search and others. But many people don’t actually know how to put these tools to work for their global businesses. Join [...]