WEBINAR – Picasso Meets Galileo: The Art and Science of Brand Execution
The inaugural Brand2Global Webinar features Susie Hamlin, Director of Global Strategy and Advocacy at Cisco delivering her presentation “Picasso Meets Galileo: The Art and Science of Brand Execution.” Webinar Abstract: “How do you gather the insights necessary to be locally relevant in every market you serve? How do you ensure global consistency in the development and execution process while allowing for local customisation? The session will explore the various techniques that we used in the [...]