5 07, 2015

Digital Listening Is Expected – Global Understanding Is Required

By |2015-07-05T14:02:49+00:00July 5th, 2015|Tags: , , , , |

This is an excerpt of the full article by Bruno Herrmann, Director of Globalisation for The Nielsen Company, published on BrandQuarterly.com. Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today. Any digital property can give a business and a brand the needed global presence to reach out to most of the world. Yet it is up to you [...]

18 07, 2014

WEBINAR – Picasso Meets Galileo: The Art and Science of Brand Execution

By |2016-03-07T16:38:18+00:00July 18th, 2014|Tags: , , , |

The inaugural Brand2Global Webinar features Susie Hamlin, Director of Global Strategy and Advocacy at Cisco delivering her presentation “Picasso Meets Galileo: The Art and Science of Brand Execution.” Webinar Abstract: “How do you gather the insights necessary to be locally relevant in every market you serve? How do you ensure global consistency in the development and execution process while allowing for local customisation? The session will explore the various techniques that we used in the [...]