6 04, 2016

Moving Beyond Silos: The Making of a World Class Global Marketing Professional

By |2016-04-09T17:51:51+00:00April 6th, 2016|Tags: , , , , , |

Welcome to the kickoff of Brand2Global's updated 2016 Brand Insights by Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and Co-Organizer of Brand2Global Conference. In the 20th century, we realized the full effects of the Industrial Revolution, with accelerated industrial production and urbanization, followed by a boom in global population (as witnessed with the population growth of almost 400 percent!) However, it looks [...]

20 08, 2014

Going Beyond Borders And Boundaries

By |2014-09-25T17:10:22+00:00August 20th, 2014|Tags: , |

This is an excerpt of the full article by Bruno Herrmann,  Director of Globalization at The Nielsen Company, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. “The rest of the world” has to become “most of the world” in today’s global marketing mindsets and practices! Another executive statement that is easier said than done… For global audiences, the world is a global village.  For globalizing clients it is a global marketplace.  For [...]