6 04, 2016

Moving Beyond Silos: The Making of a World Class Global Marketing Professional

By |2016-04-09T17:51:51+00:00April 6th, 2016|Tags: , , , , , |

Welcome to the kickoff of Brand2Global's updated 2016 Brand Insights by Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and Co-Organizer of Brand2Global Conference. In the 20th century, we realized the full effects of the Industrial Revolution, with accelerated industrial production and urbanization, followed by a boom in global population (as witnessed with the population growth of almost 400 percent!) However, it looks [...]

30 07, 2014

Trends In Customer Loyalty

By |2014-07-30T21:03:12+00:00July 30th, 2014|Tags: , |

This is an excerpt of the full article by Kyle Clark,  Vice President - Loyalty Solutions Global Product Development at MasterCard, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. How many loyalty programs are you a member of? Better yet, how many of those loyalty programs do you actually participate in? Why do you participate in the loyalty program of Brand A, but not Brand B? These questions may seem simple, however a [...]