Trends In Customer Loyalty

By Andrew Vesey|2014-07-30T21:03:12+00:00July 30th, 2014|Tags: , |

This is an excerpt of the full article by Kyle Clark,  Vice President - Loyalty Solutions Global Product Development at MasterCard, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. How many loyalty programs are you a member of? Better yet, how many of those loyalty programs do you actually participate in? Why do you participate in the loyalty program of Brand A, but not Brand B? These questions may seem simple, however a [...]