About The Brand2Global Team

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So far The Brand2Global Team has created 48 blog entries.
15 05, 2018

I need a hero! Companies taking political stands in digital media

By |2018-05-15T05:25:46+00:00May 15th, 2018|

This is a paper presented by Stéphanie Guimond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

17 04, 2018

Global Digital Marketing Localization Certification: Double your expertise in Record Time!

By |2018-04-17T15:39:03+00:00April 17th, 2018|

The fastest, most convenient way to hone your skills for Global Digital Marketing and Localization Combining cutting-edge digital media engagement skills and a global mindset to synthesize your company’s brand message across distinct geographic and social markets is one of the most challenging and demanding jobs in business. Instead of seeing it as a task fraught with peril and risk, our newest localization course gives you the skills to harness Global Digital Marketing and Localization [...]

31 03, 2018

Emotional Connection: The Importance of the Voice and Tone in Social Media for Global Growth

By |2018-04-07T08:00:19+00:00March 31st, 2018|

This is a paper presented by Monica Rodriguez, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

12 02, 2018

How the political environment can impact your international marketing or international business endeavors.

By |2018-02-26T00:05:22+00:00February 12th, 2018|

This is a paper presented by Valeria Barbero, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

4 01, 2018

Localization and Global Online Marketplaces: Challenges and Solutions

By |2018-01-08T09:45:57+00:00January 4th, 2018|

  This is a paper presented by Mandi Ciocca, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

5 12, 2017

Going Global at Scale: Content Generation Templates for International Marketing

By |2018-09-20T18:35:36+00:00December 5th, 2017|

This is a paper presented by Vladimir Zhdanov of Alibaba Inc. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does not represent the official position of Brand2Global Conference, The Localization Institute, or the author’s organization.     The challenge   Case It’s 9am. Your project manager just sent an [...]

25 09, 2017

Evaluation​​ of​​ the​​ Salesforce​​ Websites

By |2017-09-27T09:07:32+00:00September 25th, 2017|

This is a paper presented by Kanae Standard, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

29 08, 2017

Neural Learning and Its Effects on Google Translate

By |2017-08-29T08:27:17+00:00August 29th, 2017|

This is a paper presented by Jill Goldsberry, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

1 08, 2017

THE GEOGRAPHY OF MARKETING

By |2018-02-05T15:17:19+00:00August 1st, 2017|

This is a paper presented by Chinedu Mkpuluma, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

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