About The Brand2Global Team

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So far The Brand2Global Team has created 51 blog entries.
6 07, 2017

HubSpot implements an International Spanish strategy to target multiple Spanish-speaking audiences

By |2017-07-06T02:09:42+00:00July 6th, 2017|

This is the final paper presented by David Chaves, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

30 05, 2017

Principal Issues in European Union Website Localisation

By |2017-06-05T20:40:07+00:00May 30th, 2017|

This is the final paper presented by Giuseppe Forte, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

15 12, 2016

How to Approach Going Global in a Digital World

By |2016-12-15T18:09:57+00:00December 15th, 2016|

This is the final paper presented by Geraldine Trefethen, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

5 12, 2016

A Case Study of McDonald’s Failed Rice Dishes in Taiwan

By |2016-11-22T15:44:37+00:00December 5th, 2016|

This is the final paper presented by Wendy Wei Chang Spadavecchia, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard [...]

25 11, 2016

Do Consumers Really Want Localized Global Digital Content?

By |2016-11-23T16:51:33+00:00November 25th, 2016|

If you are expanding across diverse and evolving markets – you most likely have a global content plan in place or are looking to implement a strategy for 2017. How can you look to your local markets to improve the conversation you have with your consumers? Today’s insights come to us from Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and [...]

21 11, 2016

The Next Frontier in Global Marketing: Social Media Marketing for International Markets

By |2016-11-22T15:42:58+00:00November 21st, 2016|

This is the final paper presented by Esther Curiel, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

14 11, 2016

Ciena’s Localization Challenges and How We Overcame Them

By |2016-11-03T18:50:54+00:00November 14th, 2016|

This is the final paper presented by Eric Dillow, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

7 11, 2016

Universal Spanish: A Necessary Evil?

By |2016-11-03T18:52:14+00:00November 7th, 2016|

This is the final paper presented by Rocío Cordero, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

31 10, 2016

How Does Terminology Impact a Brand’s Global Ambitions?

By |2016-11-02T18:34:07+00:00October 31st, 2016|

This is the final paper presented by Kirsten M. Meinertz , a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard [...]

24 10, 2016

Rising to the Challenge – Culturally Customizing Digital Content in the Middle East

By |2016-11-02T18:42:12+00:00October 24th, 2016|

This is the final paper presented by Ossama Nabil, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

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Game Global

An event organized by The Localization Institute