8 07, 2020

Machine Translation: Accept or Perish

By |2020-07-14T10:08:09+00:00July 8th, 2020|

This is a paper presented by Nickson Cheng, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

5 12, 2017

Going Global at Scale: Content Generation Templates for International Marketing

By |2018-09-20T18:35:36+00:00December 5th, 2017|

This is a paper presented by Vladimir Zhdanov of Alibaba Inc. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does not represent the official position of Brand2Global Conference, The Localization Institute, or the author’s organization.     The challenge   Case It’s 9am. Your project manager just sent an [...]