Global Brand Management Is The Management Of Feedback

By Andrew Vesey|2014-08-29T12:52:16+00:00August 29th, 2014|Tags: |

This is an excerpt of the full article by Prof. Dieter Georg Herbst,  Head of the Post-MBA "Digital Brand Management around the World", Berlin University Of The Arts, Career College, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. A look at any newspaper, magazine or television programming gives the impression that the world has become a village with a population of like individuals. Differences have disappeared and the ones that still exist, won’t for much [...]