This is an excerpt of the full interview between Fiona Vesey and Ajit Sivadasan, VP/GM of Lenovo.com and the Keynote speaker for Brand2Global 2014, published in Brand Quarterly Magazine. I recently had the pleasure of a ‘virtual sit down’ with the driven, yet humble Vice President / General Manager of Lenovo.com, Ajit Sivadasan. Known by his team as their ‘Chief Web Guy’, Ajit is also the keynote speaker at Brand2Global 2014. Thanks Ajit for taking the [...]

This is an excerpt of the full interview between Fiona Vesey and Susie Hamlin, Director of Global Strategy & Advocacy at Cisco, published in the Brand Quarterly & Brand2Global 'Global Marketing' Special Edition. It was my pleasure recently to spend some time talking with Susie Hamlin, Cisco’s Director of Global Strategy and Advocacy. As the leader of the team responsible for gathering global insights and ensuring the ‘one voice’ messaging of Cisco’s advertising, brand and digital [...]