28 09, 2017

Session 7: Optimizing Global Marketing Budgets: The Global Segmentation Tool

By The Brand2Global Team|2017-10-12T17:43:33+00:00September 28th, 2017|

Multinationals are struggling with the idea of how to best reach global consumers. Some firms try to find the elusive global consumer segments to optimize their marketing budgets, but most firms face the harsh reality of offending global consumers by not investing in a good localization strategy. This presentation will provide global marketers a "Global; Segmentation tool" to effectively identify the global consumer segments based on their global and national identities. The implementation of this [...]

5 07, 2017

Session 19: Using Neuroscience to Optimize Creative Across Borders

By The Brand2Global Team|2017-10-12T17:55:04+00:00July 5th, 2017|

The bar has never been higher for brands trying to reach their consumers. It is an increasingly cluttered media landscape, with billions of dollars in advertising at stake. And technology has created an environment in which we’re never more than a click away from something new and exciting. While this creates potential for advertisers, it also creates pitfalls. But it certainly requires us to study consumers with methods that can pinpoint their behaviors. In particular, [...]

5 07, 2017

Session 16: Hacking Digital Growth: How To Generate Mass Global Exposure And Become A Leader In Your Industry

By The Brand2Global Team|2017-10-13T20:18:06+00:00July 5th, 2017|

Today people are often told that achieving global mass exposure for your message or brand is simply posting or boosting an image or video to Facebook, Instagram, Youtube and Snapchat.  The fact is there are over 60 billion messages shared on digital platforms every day.  So, how does a brand overcome the noise and stand out? The bottom line is: to truly generate global mass exposure, brands need a growth strategy designed to hack word-of-mouth sharing [...]

5 07, 2017

Session 2: Globalizing From The Inside Out

By The Brand2Global Team|2017-10-12T17:38:39+00:00July 5th, 2017|

International expansion used to mostly be the domain of large companies, the kind with deep pockets to fund their global growth. In a digital world, going global can still be slow-moving and tricky, but now globalization is accessible to companies of any size.   In this online reality, inbound marketing now helps growing organizations to easily attract customers from all over the world. It’s a secret weapon that companies of any size can use to [...]

5 07, 2017

Session 14: Has Local Killed Global?

By The Brand2Global Team|2017-09-22T19:42:20+00:00July 5th, 2017|

Has Local Killed Global?   As cultures blur and customers crave for local experiences, it’s a time of big questions for global brands. - How can my brand stay relentlessly relevant in every market? - How can I drive fast moving local conversations without losing central control?     From a virtual technology company that partners with local Formula1 races, to a cosmetics giant embedded in different cultures & ethnicities, Global Marketing Leaders confront their [...]

5 07, 2017

Session 10: Johnson & Johnson’s ACUVUE: Global Human Insights – Local Business Success

By The Brand2Global Team|2017-10-16T20:37:47+00:00July 5th, 2017|

How did the world’s largest contact lens brand find a global brand story that connected emotionally with consumers around the world?  Learn how ACUVUE conducted global emotional insight research and then used it to develop and launch a successful new global campaign idea. Presenters will share 7 principles for Global/Local success. Presenters: Fritz Grutzner, Founder & President of Brandgarten & Jayme Maultasch, EVP Deutsch   Return to the Agenda

5 07, 2017

Session 11: Keeping It Simple Is Complicated

By The Brand2Global Team|2017-10-12T17:50:14+00:00July 5th, 2017|

Keeping it simple is complicated.  Innovating and building brands in large organizations is a difficult endeavor and not for the faint of heart.  It’s not enough to have the next big idea – you have to be able to get it through a skeptical organization that is conditioned to seek out and destroy weird things.  Whether it’s developing a new manufacturing model for clean-label products or developing a new marketing approach for an existing brand, [...]

3 07, 2017

Session 3: Making Positive Change Around The Globe

By The Brand2Global Team|2017-10-16T20:38:06+00:00July 3rd, 2017|

Global branding has long transcended the for-profit sphere. Today, social enterprises and not-for-profit organizations are equally sophisticated about managing and building their reputations to effectively land their missions and create positive impact in the world. At the same time, they are also having to adapt to new forms of collaboration and learn how to best leverage social media to sustain and grow their global presence. Hear directly from Kirsten Suto Seckler, Special Olympics CMO, and [...]

3 07, 2017

Session 4: Code & Play. Lenovo Drives Audience Engagement Through Gamification Of Coding Education

By The Brand2Global Team|2017-10-12T17:40:43+00:00July 3rd, 2017|

Lenovo shares with the audience how they were successful in reaching and inspiring young people and adults alike, across the globe, to learn coding through an online game experience. Presenters will be using examples from Lenovo’s Game State: Code & Play program to highlight best practices in implementing this global program through localization. Lenovo will also discuss program results and lessons learned. Audience members will learn how Lenovo was able to leverage strong partnerships and [...]

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