Session 3: Making Positive Change Around The Globe
Monday, October 2, 2017, 10:15am – 11:00am
Held in: Quadrus Conference Center

Susan Betts
Sr. Director, Microsoft Brand

Kirsten Seckler
Special Olympics

Ariela Suster
Sequence Collection

Global branding has long transcended the for-profit sphere. Today, social enterprises and not-for-profit organizations are equally sophisticated about managing and building their reputations to effectively land their missions and create positive impact in the world. At the same time, they are also having to adapt to new forms of collaboration and learn how to best leverage social media to sustain and grow their global presence. Hear directly from Kirsten Suto Seckler, Special Olympics CMO, and Ariela Suster, social entrepreneur and founder of Sequence, as well as Vital Voices 2017 Global Leadership award winner, on their insights around nurturing their organizations’ brands for lasting relationships and impact.


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