Session 8: How Customization, Cultural Competence and Local Advocacy Can Help Bring Authenticity To Your Marketing Campaigns
Monday, October 2, 2017, 4:15pm – 4:45pm
Held in: Quadrus Conference Center

Sonia Oliveira
Senior Director of Globalization

Gabe Rodino
Director of Retail & Consumer Practice

In this session, GoPro and SDL will share the success they had in collectively moving beyond localization and re-thinking how to bring authentic storytelling to non-English audiences.


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