Session 11: Keeping It Simple Is Complicated
Tuesday, October 3, 2017, 9:00am – 9:30am
Held in: Quadrus Conference Center

Bryant Ison
Sr. Director of Global Beverage Innovation
Pepsico Global Beverage Group

Keeping it simple is complicated.  Innovating and building brands in large organizations is a difficult endeavor and not for the faint of heart.  It’s not enough to have the next big idea – you have to be able to get it through a skeptical organization that is conditioned to seek out and destroy weird things.  Whether it’s developing a new manufacturing model for clean-label products or developing a new marketing approach for an existing brand, it’s complicated and difficult to get simple ideas through the system.

 

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