Session 14: Has Local Killed Global?
Tuesday, October 3, 2017, 11:00am – 12:00pm
Held in: Quadrus Conference Center

Amisha Gandhi
Head of Influencer Marketing
SAP

Susie Hamlin
Director Advertising, Media & Sponsorships
Citrix

Elliot Polak
Chief Consultant
Social Dividend Global

Has Local Killed Global?

 

As cultures blur and customers crave for local experiences, it’s a time of big questions for global brands.

How can my brand stay relentlessly relevant in every market?

How can I drive fast moving local conversations without losing central control?

 

 

From a virtual technology company that partners with local Formula1 races, to a cosmetics giant embedded in different cultures & ethnicities, Global Marketing Leaders confront their experiences and share their visions in this panel presentation.

 

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