Session 4: Code & Play. Lenovo Drives Audience Engagement Through Gamification Of Coding Education
Monday, October 2, 2017, 11:15am – 11:45am
Held in: Quadrus Conference Center

Michael Saad
Director Global Digital Marketing

Lenovo shares with the audience how they were successful in reaching and inspiring young people and adults alike, across the globe, to learn coding through an online game experience. Presenters will be using examples from Lenovo’s Game State: Code & Play program to highlight best practices in implementing this global program through localization. Lenovo will also discuss program results and lessons learned.

Audience members will learn how Lenovo was able to leverage strong partnerships and a well-timed media plan to reach, connect with and inspire it’s audience with some surprising results.


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