Session 10: Johnson & Johnson’s ACUVUE: Global Human Insights – Local Business Success
Monday, October 2, 2017, 5:30pm – 6:00pm
Held in: Quadrus Conference Center

Jayme Maultasch
Group Account Director
Deutsch

Fritz Grutzner
President & Founder
Brandgarten

How did the world’s largest contact lens brand find a global brand story that connected emotionally with consumers around the world?  Learn how ACUVUE conducted global emotional insight research and then used it to develop and launch a successful new global campaign idea. Presenters will share 7 principles for Global/Local success.

Presenters: Fritz Grutzner, Founder & President of Brandgarten & Jayme Maultasch, EVP Deutsch

 

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