Group Account Director
President & Founder
How did the world’s largest contact lens brand find a global brand story that connected emotionally with consumers around the world? Learn how ACUVUE conducted global emotional insight research and then used it to develop and launch a successful new global campaign idea. Presenters will share 7 principles for Global/Local success.
Presenters: Fritz Grutzner, Founder & President of Brandgarten & Jayme Maultasch, EVP Deutsch