Christopher Englund
HubSpot
International expansion used to mostly be the domain of large companies, the kind with deep pockets to fund their global growth. In a digital world, going global can still be slow-moving and tricky, but now globalization is accessible to companies of any size.
In this online reality, inbound marketing now helps growing organizations to easily attract customers from all over the world. It’s a secret weapon that companies of any size can use to punch above their weight globally.
At HubSpot, we believe that building a global company is everyone’s responsibility, and that solving for our customers in 100 countries should be the mission of every employee , from marketer to engineer, from support rep to sales rep – regardless of geography.
We’re using inbound marketing, internally, to get all departments to develop a global-first mindset and chart their evolution toward fully global-first execution.
In this session, we offer helpful tips and lessons learned to support others trying to bridge the often very wide gap between global corporate ambitions and internal globalization readiness.
