4 06, 2020

Tips To Scale Technical SEO Internationally

By |2020-06-04T23:44:08+00:00June 4th, 2020|

Greetings all! As growth-minded global companies, I know you are all invested in and concerned about how to scale successfully and sustainably. As a Global eCommerce Consultant, I have dedicated my career to helping companies like you succeed through technical SEO and digital marketing best practices. My presentation at the upcoming Brand2Global Virtual Conference 2020 will focus on 20 Tips to help you scale technical SEO internationally. It’s designed to help you achieve distributed success [...]

21 05, 2020

Scared of digital policies? Imagine a world without traffic laws

By |2020-05-28T18:40:51+00:00May 21st, 2020|

Over the last few months, most of us -- ready or not -- have been shoved right into the middle of global digital transformation. Whether it’s been bandwidth challenges thanks to parents and their kids all trying to work from home at the same time or figuring out how your collaborative team can work together remotely, it’s left a lot of folks feeling like they’re working without a net. Digital policies are that safety [...]

6 01, 2020

Bringing Content to a Global Audience

By |2020-03-12T22:39:38+00:00January 6th, 2020|

This is a paper presented by Jeffrey Constantin, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

25 11, 2016

Do Consumers Really Want Localized Global Digital Content?

By |2016-11-23T16:51:33+00:00November 25th, 2016|

If you are expanding across diverse and evolving markets – you most likely have a global content plan in place or are looking to implement a strategy for 2017. How can you look to your local markets to improve the conversation you have with your consumers? Today’s insights come to us from Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and [...]

21 11, 2016

The Next Frontier in Global Marketing: Social Media Marketing for International Markets

By |2016-11-22T15:42:58+00:00November 21st, 2016|

This is the final paper presented by Esther Curiel, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

10 10, 2016

When Privacy and Accessibility Touch Global Marketing

By |2018-04-17T16:42:44+00:00October 10th, 2016|

This is the final paper presented by Jorge Carrillo, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

16 08, 2016

SDL Downloadable Ebook: The Blueprint for Global Content Marketing

By |2016-08-16T17:54:10+00:00August 16th, 2016|

Did you know that 71% of the global market prefers a language other than English? Shouldn't your marketing content be available to global customers and prospects in their preferred language? Download this eBook and learn: Tips for creating global-ready content Best practices for globalizing even the most challenging of content (including video and customer endorsements) Essential techniques for streamlining the translation process Start now to begin realizing the full potential of your content marketing. [/optinlocker] [...]

27 04, 2015

Webinar- Leveling The Playing Field With New Age Global Marketing

By |2016-03-07T16:37:39+00:00April 27th, 2015|Tags: , , , , |

The Brand2Global Webinar Series returned on April 8 with the presentation "Leveling The Playing Field With New Age Global Marketing," featuring Ajit Sivadasan (VP/GM at Lenovo.com). Each month, we feature a different speaker(s) from a respected global brand, agency, or academic institution. These global marketing practitioners will detail the challenges they have faced and solutions they have instituted to solve the complex issues facing their companies. Webinar Abstract: "Marketing is going through a dramatic transformation [...]