Global Branding And The Non-Profit Organization

By Andrew Vesey|2015-07-05T14:00:35+00:00May 25th, 2015|Tags: , , , , |

This is an excerpt of the full article by Françoise Hovivian, Senior Vice President of Global Programs at Valente, published on Are the typical brand management and international marketing issues faced by a powerful for-profit company the same as those navigated by an international non-profit organization? Do non-profit organizations need to worry about a global branding strategy, website conversions, or visitor metrics? In short, yes. Let’s take an in-depth look at how one non-profit [...]