Why We Shouldn’t Translate Marketing… And Why We Do It Anyway

By |2015-08-19T12:49:09+00:00August 14th, 2015|Tags: , , , , |

At Dell we have built a world class e-commerce and marketing translation program; delivering best in class quality (and value) for our spend. We have a robust Ad Agency – Internal Marketing – Translation workflow, and yet, we (the translation process) still fail to deliver to expectations much more often than we would like.