Inquisitive by nature and a quick study, you want Jayme in your corner when it comes to unearthing
business solutions for complex marketing problems. Over the years he has worked on major brands
including Johnson & Johnson, Microsoft, Bank of America, and Samsung and is well-versed in categories
including CPG, software, and consumer electronics.
Currently Jayme is the global account lead for IPG’s relationship with Johnson & Johnson’s ACUVUE
contact lenses. Overhauling all go-to-market efforts triggered a sales renaissance, ultimately restoring the
brand to global market share leadership. He manages a network of 15 different agencies and ofices for the
brand. Additionally, Jayme oversees B&G Foods Green Giant brand. He has lead the restoration of the 90-
year old iconic character and revitalization of the Green Giant Brand.
Earlier Jayme lead the Server and Tools business for Microsoft, helping cement their transition to cloud
services. He helped Deutsch create competitive disruption work to shift the momentum of VMware
virtualization in the market place and realize 5+ perception gap increase, 20% market share growth, and
33% System Center revenue growth. Additional brand experience includes time spent on Tylenol, Burger
King, GoDaddy, DirecTV, and Sanofi Pasteur.
A go-to authority an all things digital and a dedicated earlier adopter, his current fear is—as the proud
father of Hayley and boy/girl twins Caroline and Landon—the kids like Alexa more than their babysitter!
He is an avid runner and completed his first, the NYC marathon in 2016.
Sessions for Jayme Maultasch
- Session 10: Johnson & Johnson’s ACUVUE: Global Human Insights – Local Business Success - Brand2Global Silicon Valley 2017