Amisha Gandhi is the Head of Influencer Marketing at SAP and previously led mobile product marketing and communications.  In her current role, she is leading the charge at SAP by building the global influencer marketing program to help drive the customer journey from awareness to demand-gen to advocacy. She’s worked in public relations and marketing roles in Silicon Valley for the past 15 years, working with startups and large enterprises such as Citysearch.com/USANetworks, HP, Google, Accenture and Time-Warner. Amisha has a passion for sci-fi movies, gadgets and always seeking out the next big thing trend. @amishagandhi