Professor Dieter Georg Herbst studied Economics (focus on marketing), Sociology, Journalism at the universities in Frankfurt/Main and Berlin (Germany). For 15 years, he worked in the corporate communications department of Schering, a global pharmaceutical company. In 1993 he created his first website. In 1994 he set up the corporations worldwide Intranet and helped establish the company’s website. He has been an executive partner in source 1 networks GmbH since 1999, and he advises companies all over the world.
Prof. Herbst is Honorary Professor of Strategic Communications Management at the Berlin Academy of Arts (Germany), Senior Lecturer for Corporate Communication and Social Media at the University of St. Gallen (Switzerland), Visiting Professor at Antai College of Economics & Management, Shanghai Jiao Tong University (China), Lecturer L’Ecole de Design de Nantes Atlantiques @ Srishti School of Art, Design & Technology in Bangalore (India). He is member of the “Internet Sages”. He was elected Germanys “Professor of the Year” in 2011. He has been teaching at company universities and advanced training institutions for many years. He has written 16 books.
Read Dr Herbst’s article ‘Global Brand Management Is The Management Of Feedback ‘ and much more great content in the Brand Quarterly & Brand2Global ‘Global Marketing’ Special Edition.