Global Marketing Trends & Research Insights

Prof. Dr. Goetz Greve
Professor of Marketing & VP, Research & International Affairs
Hamburg School of Business Administration

Prof. Dr. Dieter Georg Herbst
Head of Post-MBA "Digital Brand Management around the World"
Berlin University of The Arts, Career College

Prof. Dr. Brendan McSweeney
Professor of Management
Royal Holloway, University of London

Dr. Nitish Singh
Associate Professor of International Business & Director of Program Innovations
Boeing Institute of International Business, Saint Louis University

This panel is about emerging trends, concepts and ideas that are shaping global marketing field. The panel will discuss a range of themes including global customer engagement, social CRM, global digital media and cross-national insights. The panel is comprised of top academic experts who are recognized for their innovation and applied research.