Session 18: A Practical Guide To Achieve Global Brand Consistency While Catering To The Needs Of Your Local Audience
Tuesday, October 3, 2017, 3:15pm – 3:45pm
Held in: Quadrus Conference Center

Florian Auckenthaler
Designing IT

In today’s digital age, brands are equally important than the products and services they represent. Top global companies generate more than 50% of their revenue from outside their home market and are able to build brands which resonate globally while accommodating local nuances. In a recent research study of the Forbes Global 2000 brands, the team analyzed global brand consistency, social media localization strategies, key SEO factors as well as website globalization techniques. This presentation reveals takeaways from the research and dives into actionable advice on how to build global brand consistency, discusses common mistakes for digital globalization and international seo, and outlines best website design practices for creating proper global navigation, country selectors and language switchers.

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