Session 21: Why Global Marketing Should Run Like an Improv Group
Tuesday, October 3, 2017, 5:15pm – 6:00pm
Held in: Quadrus Conference Center

Kathy Klotz-Guest
Keeping it Human

Improv groups are able to create stories in real-time because they create collaboratively with each other. They “yes and” ideas in order to create something better together. Similarly, smart brands build the “we” by co-creating stories, services and content with audiences (Tough Mudder, GoPro, even IBM). They know, just like improvisers, that letting users create and co-create is the most powerful marketing of all. When you empower employees and customers to create with you, you expand your credibility and human footprint. That’s the focus of this fun, interactive talk that aims to inspire and educate.

Take Aways:
Learn how to apply “yes and” to create better ideas with customers and employees,
Experience a few fun activities demonstrating the concept,
and walk away with a new tool that will serve not only in business, but in personal relationships, too. Yes, improv is that agile.

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