29 08, 2017

Neural Learning and Its Effects on Google Translate

By The Brand2Global Team|2017-08-29T08:27:17+00:00August 29th, 2017|

This is a paper presented by Jill Goldsberry, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

1 08, 2017

THE GEOGRAPHY OF MARKETING

By The Brand2Global Team|2018-02-05T15:17:19+00:00August 1st, 2017|

This is a paper presented by Chinedu Mkpuluma, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

6 07, 2017

HubSpot implements an International Spanish strategy to target multiple Spanish-speaking audiences

By The Brand2Global Team|2017-07-06T02:09:42+00:00July 6th, 2017|

This is the final paper presented by David Chaves, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

30 05, 2017

Principal Issues in European Union Website Localisation

By The Brand2Global Team|2017-06-05T20:40:07+00:00May 30th, 2017|

This is the final paper presented by Giuseppe Forte, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

15 12, 2016

How to Approach Going Global in a Digital World

By The Brand2Global Team|2016-12-15T18:09:57+00:00December 15th, 2016|

This is the final paper presented by Geraldine Trefethen, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

5 12, 2016

A Case Study of McDonald’s Failed Rice Dishes in Taiwan

By The Brand2Global Team|2016-11-22T15:44:37+00:00December 5th, 2016|

This is the final paper presented by Wendy Wei Chang Spadavecchia, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard [...]

14 11, 2016

Ciena’s Localization Challenges and How We Overcame Them

By The Brand2Global Team|2016-11-03T18:50:54+00:00November 14th, 2016|

This is the final paper presented by Eric Dillow, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

7 11, 2016

Universal Spanish: A Necessary Evil?

By The Brand2Global Team|2016-11-03T18:52:14+00:00November 7th, 2016|

This is the final paper presented by Rocío Cordero, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

31 10, 2016

How Does Terminology Impact a Brand’s Global Ambitions?

By The Brand2Global Team|2016-11-02T18:34:07+00:00October 31st, 2016|

This is the final paper presented by Kirsten M. Meinertz , a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard [...]

24 10, 2016

Rising to the Challenge – Culturally Customizing Digital Content in the Middle East

By The Brand2Global Team|2016-11-02T18:42:12+00:00October 24th, 2016|

This is the final paper presented by Ossama Nabil, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

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