24 10, 2016

Rising to the Challenge – Culturally Customizing Digital Content in the Middle East

By |2016-11-02T18:42:12+00:00October 24th, 2016|

This is the final paper presented by Ossama Nabil, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

17 10, 2016

Localization Insights into Norton Website

By |2016-10-25T12:15:00+00:00October 17th, 2016|

This is the final paper presented by Takako Sakashita, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

10 10, 2016

When Privacy and Accessibility Touch Global Marketing

By |2018-04-17T16:42:44+00:00October 10th, 2016|

This is the final paper presented by Jorge Carrillo, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

6 10, 2016

Client and Language Service Provider as a Team: Pooling Experience to Create a Successful Digital Marketing Localization Model

By |2016-10-25T12:18:07+00:00October 6th, 2016|

This is the final paper presented by Anita Wilson, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

29 08, 2016

What’s in a Name? Building and Protecting Your Brand Online

By |2016-10-25T12:18:58+00:00August 29th, 2016|

This is the final paper presented by Alex Anderson, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

15 08, 2016

Why Target’s Localization Strategy Failed in Canada: A Commentary

By |2016-10-25T12:20:15+00:00August 15th, 2016|

This is the final paper presented by Giovanna Patruno, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

8 08, 2016

Translation Crowdsourcing and Quality

By |2016-10-25T12:21:29+00:00August 8th, 2016|

This is the final paper presented by Kathy Vanichkorn, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

1 08, 2016

Cultural Issues in Video Games Localization: Balancing Expectations Between the General Public and Core Gamers

By |2016-10-25T12:22:37+00:00August 1st, 2016|

This is the final paper presented by a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

16 06, 2016

Ciena’s Globalization and Localization Journey

By |2016-10-25T12:23:44+00:00June 16th, 2016|

This is the final paper presented by Chinedu Mkpuluma, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

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Game Global

An event organized by The Localization Institute