Leona Frank
Global Brand Manager
Vistaprint
Storytelling has grown to become one of the most exciting and important tools to drive brand affinity and connect with customers on a deeper level. Using Vistaprint as a case study I will share success and failures in our journey from relying solely on direct marketing to integrating storytelling into our global communications. Hear why a good story alone is not enough and how to drive true value from it.
Take Aways:
1) Why storytelling is right for you
2) How to make it work globally
3) How to measure success
4) What not to do