Session 9: Reaching Global Audiences Through Storytelling
Monday, October 2, 2017, 4:45pm – 5:15pm
Held in: Quadrus Conference Center

Leona Frank
Global Brand Manager
Vistaprint

Storytelling has grown to become one of the most exciting and important tools to drive brand affinity and connect with customers on a deeper level. Using Vistaprint as a case study I will share success and failures in our journey from relying solely on direct marketing to integrating storytelling into our global communications. Hear why a good story alone is not enough and how to drive true value from it.

Take Aways:
1) Why storytelling is right for you
2) How to make it work globally
3) How to measure success
4) What not to do

 

Return to the Agenda

Contact Us

Have a query before you register for the event or looking to get involved as a sponsor, exhibitor or speaker? Send us a message here.

Not readable? Change text. captcha txt
0