Global Brand Manager
Storytelling has grown to become one of the most exciting and important tools to drive brand affinity and connect with customers on a deeper level. Using Vistaprint as a case study I will share success and failures in our journey from relying solely on direct marketing to integrating storytelling into our global communications. Hear why a good story alone is not enough and how to drive true value from it.
1) Why storytelling is right for you
2) How to make it work globally
3) How to measure success
4) What not to do