Session 9: Reaching Global Audiences Through Storytelling
Monday, October 2, 2017, 4:45pm – 5:15pm
Held in: Quadrus Conference Center

Leona Frank
Global Brand Manager

Storytelling has grown to become one of the most exciting and important tools to drive brand affinity and connect with customers on a deeper level. Using Vistaprint as a case study I will share success and failures in our journey from relying solely on direct marketing to integrating storytelling into our global communications. Hear why a good story alone is not enough and how to drive true value from it.

Take Aways:
1) Why storytelling is right for you
2) How to make it work globally
3) How to measure success
4) What not to do


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