Kathrin Bussmann, PhD, is the Head of Verbaccino, an international marketing consultancy that helps businesses leverage today’s global, social, multilingual marketplace. She is also the creator and host of The Worldly Marketer Podcast, a weekly audio show that explores how even small brands can go global. Born in Quebec of German immigrant parents, Kathrin grew up speaking German, French and English. She holds degrees in Communications Studies and Linguistics from the University of Ottawa, and a Ph.D. in Linguistics from Humboldt Universität in Berlin. Now based in Toronto, she is a founding member of the Canadian Association of Marketing Professionals (CAMP).You can follow her at @verbaccino: on Twitter.
Sessions for Kathrin Bussmann
- Session 6: The Global Brand at Risk: Leading Markets in the Era of Anti-Globalization - Brand2Global Silicon Valley 2017