Paul Goode is responsible for marketing outside the US for comScore, who provide trusted, independent measurement that helps the market discern the true value of media.
Prior to this, Paul was Head of Industry Relations, working with the relevant industry bodies on the next generation of digital media measurement. As such, he was central to the launch of MMX Multi-Platform in the UK, providing a total view of the consumer across PC/Mac, smartphones and tablets. Paul also played a key role in setting up M:Metrics Europe, a mobile measurement company, overseeing product marketing and operations in the early days before better people were hired. M:Metrics was acquired by comScore in 2008.
Before M:Metrics, Paul laboured to enable the mobile content and applications market since the mid-nineties, with roles at Metrowerks, Motorola and Oberthur Smart Cards. Paul is a graduate of Oxford University, where he studied classical literature, ancient history and philosophy – the perfect education for the world of digital media analytics.