Leveraging New Age Marketing To Level The Playing Field For Global Brands

Ajit Sivadasan
VP/GM, Lenovo.com

Marketing is going through a dramatic transformation led by social and mobile marketing. The new age customers are less interested in what brands have to say if they are not deeply emotional and interesting. In an environment like this how do brands differentiate themselves? Is this differentiation enough to build loyalty and advocacy? Are the fundamentals of Marketing still intact or are they under threat?

This presentation will attempt to address some of these questions and share some of what Lenovo is doing to drive its brand and customer experience through new world marketing globally.

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