The Rest Of The World Is Most Of The World: Evolving Mindsets And Practices In Global Digital Media

Bruno Herrmann
Director of Globalization
The Nielsen Company

Managing and delivering digital content globally is a challenging must. As it aims at strengthening brand equity and driving growth internationally, it implies well-controlled internal processes to meet needs of globalizing clients and consumer requirements across geographies and channels. Ensuring agility and speed is crucial to address new and fast moving business opportunities. This session will highlight lessons learned during a journey to manage Web products and properties around the world. It will also cover some enablers and drivers such as global product management synchronization with content lifecycles, centrally managed processes and international customer experience effectiveness.