5 12, 2016

A Case Study of McDonald’s Failed Rice Dishes in Taiwan

By The Brand2Global Team|2016-11-22T15:44:37+00:00December 5th, 2016|

This is the final paper presented by Wendy Wei Chang Spadavecchia, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard [...]

10 10, 2016

When Privacy and Accessibility Touch Global Marketing

By The Brand2Global Team|2018-04-17T16:42:44+00:00October 10th, 2016|

This is the final paper presented by Jorge Carrillo, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

8 08, 2016

Translation Crowdsourcing and Quality

By The Brand2Global Team|2016-10-25T12:21:29+00:00August 8th, 2016|

This is the final paper presented by Kathy Vanichkorn, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any [...]

1 08, 2016

Cultural Issues in Video Games Localization: Balancing Expectations Between the General Public and Core Gamers

By The Brand2Global Team|2016-10-25T12:22:37+00:00August 1st, 2016|

This is the final paper presented by a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This [...]

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