8 07, 2020

Machine Translation: Accept or Perish

By |2020-07-14T10:08:09+00:00July 8th, 2020|

This is a paper presented by Nickson Cheng, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

4 06, 2020

Tips To Scale Technical SEO Internationally

By |2020-06-04T23:44:08+00:00June 4th, 2020|

Greetings all! As growth-minded global companies, I know you are all invested in and concerned about how to scale successfully and sustainably. As a Global eCommerce Consultant, I have dedicated my career to helping companies like you succeed through technical SEO and digital marketing best practices. My presentation at the upcoming Brand2Global Virtual Conference 2020 will focus on 20 Tips to help you scale technical SEO internationally. It’s designed to help you achieve distributed success [...]

6 01, 2020

Bringing Content to a Global Audience

By |2020-03-12T22:39:38+00:00January 6th, 2020|

This is a paper presented by Jeffrey Constantin, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

19 08, 2019

Spearheading into NBU (the Next Billion Users)

By |2020-05-28T18:44:19+00:00August 19th, 2019|

Strategies for Expanding into the Next Big Growth Markets This is a paper presented by Yingdi Qi, a recent graduate of the Global Branding and Marketing Certification (GBMC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an [...]

29 05, 2019

Minimalism Strategy in Global Marketing

By |2020-05-28T18:44:42+00:00May 29th, 2019|

This is a paper presented by Ryan Schmidt, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. This does [...]

9 04, 2019

La French Touch – The country-of-origin effect and the new generation of French brands 

By |2020-05-28T18:49:52+00:00April 9th, 2019|

This is a paper presented by Anna Zgadzaj, a recent graduate of the Global Branding and Marketing Certification (GBMC) program, and a former graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are [...]

22 03, 2019

Empowering Learners in a Global World

By |2020-05-28T18:50:14+00:00March 22nd, 2019|

This is a paper presented by Rebecca Gordon, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

29 01, 2019

The Challenge of Localizing Taglines and Slogans

By |2020-05-28T18:50:32+00:00January 29th, 2019|

This is a paper presented by Maren Baetje-Mbaye, a recent graduate of both the Global Digital Marketing and Localization Certification (GDMLC) and the Global Branding and Marketing Certification (GBMC) programs. This paper presents the work being produced by students of The Localization Institute’s Global Branding and Marketing program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted [...]

17 12, 2018

Localisation Strategy: Industrial Metrology Company Case Study

By |2020-05-28T18:50:54+00:00December 17th, 2018|

This is a paper presented by Lucy Kirmond, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

10 10, 2018

Ladies Have a Say!

By |2020-05-28T18:51:10+00:00October 10th, 2018|

This is a paper presented by Olesia Semenets, a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in the global marketing industry on this topic; the contents of this paper are not to be considered an adopted standard of any kind. [...]

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