25 11, 2016

Do Consumers Really Want Localized Global Digital Content?

By The Brand2Global Team|2016-11-23T16:51:33+00:00November 25th, 2016|

If you are expanding across diverse and evolving markets – you most likely have a global content plan in place or are looking to implement a strategy for 2017. How can you look to your local markets to improve the conversation you have with your consumers? Today’s insights come to us from Dr. Nitish Singh , Associate Professor International Business & Director Program Innovations at the Boeing Inst. of International Business, St. Louis University and [...]

29 07, 2016

How Employee Activation Can Improve Your Social Marketing Strategy

By The Brand2Global Team|2016-07-29T13:07:10+00:00July 29th, 2016|

Join Michael Brito and other digital mavericks at  the 2016 Brand2Global Conference in Silicon Valley - Preconference workshops and networking starts September 27th , Main Conference September 28-29th. Smart brands are activating employees as media to reach new audiences in social, extend the reach of organic content and humanize their brand. Many refer to this as employee advocacy. I call it participation marketing and the reason is pretty simple. Employees tell better stories than you do. Their voices are [...]

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